As the Director of Creative Content for Simplicity Patterns, I was responsible for developing and executing a comprehensive social media strategy that resonated with the crafting community.

My role involved creating engaging and visually appealing content that showcased our sewing patterns, tutorials, and customer projects.

I collaborated with designers and influencers to curate authentic storytelling, leveraging user-generated content to foster community engagement.

Additionally, I analyzed social media metrics to refine our content strategies and ensure alignment with brand objectives, driving growth and enhancing our visibility in the competitive crafting market.