Showcasing a Journey of Impactful Marketing Achievements and Creative Excellence
Michaels
Director of Content and Experience at Michaels (2023-2024), leading a team of 12 to successfully launch a new birthday party revenue stream, while exceeding attendance KPIs by 24% for events and curating a robust online class library that surpassed year over year performance expectations with 81% higher sign-ups.
Senior Channel Marketing Manager at Cricut (2018-2023), spearheading retail strategies for eight innovative product launches that achieved revenue growth of up to 109%, while managing channel marketing budgets with 98% forecasting accuracy and implementing high-conversion launch plans that drove a 78% sales conversion rate.
Creative Content Director at Simplicity Sewing Patterns (2014-2016), driving a 20% increase in consumer engagement through innovative social media strategies, video content production, and cross-functional collaboration, while leading a team to ensure cohesive brand messaging and continuous improvement.
Dynamic Director at EK SUCCESS (2001-2014), as Business Director driving over 100% growth in tools business within 21 months through strategic product development, data-driven decision-making, and market trend analysis; also served as National Spokesperson and Education Director, elevating brand visibility through TV appearances and expanding global educational initiatives to over 3.5 million consumers.