Hi! I’m Joy Macdonell, a dynamic marketing leader and Certified Project Manager with over 25 years of experience in the creative products industry.
I take great satisfaction in my strategic thinking and hands-on approach, which allow me to guide teams in creating compelling content and engaging campaigns that drive product success across various omni-channel platforms.
With a proven track record of developing inspiring product narratives that effectively communicate a brand’s story, I empower brands to enhance customer engagement and boost sales conversions.
Passionate about collaboration, I strive to be the ideal partner to help your company thrive in today’s competitive marketplace.
Certified Project Management Professional (PMP) with extensive experience in leading cross-functional teams and executing high-impact marketing initiatives.
Accomplished Marketing Director with a proven record in driving revenue growth and brand engagement through innovative campaigns and data-driven strategies.
Skilled in using analytics to inform decisions, optimize marketing initiatives, and enhance campaign performance, consistently exceeding key performance indicators.
Dynamic executive leader with a strong history of fostering collaboration, mentoring teams, and driving success through strategic vision and effective communication.
“Reporting to Joy Macdonell early in my career profoundly shaped my work ethic, as I witnessed her lead marketing campaigns, actively collaborate with teams, and demonstrate flexibility, strength, and creativity, making her an invaluable asset to any company.״
"Working with Joy on a complex Cricut in-store marketing campaign showcased her exceptional communication, flexibility, and creativity, making every interaction enjoyable and memorable, and I highly recommend her to anyone looking to achieve repeated success."
"Joy is a remarkable marketing leader who combines strategic thinking with a keen attention to detail, driving success while selflessly sharing her expertise and supporting others, making her a truly exceptional professional to work with."
"Joy has been a transformative creator and marketer in the creative products industry for 20 years, demonstrating how inspiring content and clear instructions across various media can drive conversions and shape the industry."
Whether you’re looking for innovative marketing strategies, data-driven insights, or dynamic leadership, I’m here to help your organization thrive. Contact me via email – together, we can achieve your business goals.